Privacy policy
Last updated: October 22, 2025
Welcome to Elenastephen.co.uk.
We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit or make a purchase from our website.
1. Who We Are
Elenastephen.co.uk (“we”, “us”, or “our”) is an online retail store based in the United Kingdom.
If you have any questions about this Privacy Policy or how we handle your data, please contact us at:
📧 Email: hello@elenastephen.co.uk
🌐 Website: www.elenastephen.co.uk
2. Information We Collect
We collect and process the following types of personal information:
a) Information you provide to us directly:
- Name and surname
- Billing and shipping address
- Email address and phone number
- Payment information (processed securely via our payment partners)
- Order details and purchase history
b) Information collected automatically:
- IP address
- Device type and browser information
- Pages viewed and time spent on our website
- Cookies and similar tracking technologies (see section 8 below)
3. How We Use Your Information
We use your personal data for the following purposes:
- To process and deliver your orders
- To manage payments, refunds, and returns
- To communicate with you about your order or account
- To send updates, offers, or newsletters (only if you opt in)
- To improve our website and user experience
- To comply with UK legal and tax obligations
We will never sell your data to third parties.
4. Legal Basis for Processing
We process your data under one or more of the following lawful bases:
- Contractual necessity: To fulfil your purchase and deliver your products.
- Legitimate interest: To improve our services and prevent fraud.
- Consent: For marketing communications and optional cookies.
- Legal obligation: To comply with applicable UK laws.
5. How We Share Your Information
We only share your information with trusted service providers who help us operate our business, such as:
- Payment processors (e.g., Stripe, PayPal, Shopify Payments)
- Delivery and courier companies
- IT and hosting providers
- Email and customer support platforms
These partners only process your data as necessary to provide their services and are bound by strict data protection agreements.
6. Data Retention
We keep your personal information for as long as necessary to fulfil the purposes described above, including:
- Order and tax records: 6 years, as required by UK law.
- Marketing data: Until you withdraw consent.
When data is no longer needed, it is securely deleted or anonymised.
7. Your Data Protection Rights
Under the UK GDPR, you have the right to:
- Access your personal data
- Request correction of inaccurate information
- Request deletion of your data (“right to be forgotten”)
- Object to or restrict data processing
- Withdraw consent for marketing at any time
- Request data portability
To exercise any of these rights, contact us at hello@mindmus.co.uk.
We will respond within 30 days.
8. Cookies
Our website uses cookies to enhance your browsing experience.
Cookies help us:
- Remember your shopping cart
- Analyse website traffic
- Personalise content and offers
You can manage or disable cookies through your browser settings at any time.
For more details, please see our Cookie Policy (available separately).
9. Data Security
We take data protection seriously. All information is stored securely using encryption, firewalls, and password protection.
Online payments are processed through secure, PCI-compliant payment gateways.
10. Changes to This Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated revision date. Please review it regularly to stay informed.
11. Contact Us
If you have questions, concerns, or complaints about how we handle your data, please contact us:
📧 Email: hello@elenastephen.co.uk
🌐 Website: www.elenastephen.co.uk
